ASA Ruling on Discrediting and Denigrating Claims

ASA Ruling on Discrediting and Denigrating Claims

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...
ASA Ruling on Discrediting and Denigrating Claims

ASA Ruling on Irresponsible Advertising

On 20 December 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertising on social media that was challenged as to whether the messaging was socially responsible (full details of the ruling can be found here). The CAP Code...