ASA Guidance on Environmental Claims

ASA Guidance on Environmental Claims

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...
ASA Guidance on Environmental Claims

ASA Ruling on ‘Free From’ Claims

On 17 May 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a deodorant with misleading ‘aluminium-free’ claims, specifically claiming to be less irritating, less harmful and better performing than deodorant products that...
ASA Guidance on Environmental Claims

ASA Ruling on CBD Skincare

On 26 April 2023, the Advertising Standards Authority (ASA) upheld a ruling against social media and website advertisements for a CBD skincare range that made both explicit and implicit medicinal claims for an unlicensed product. The social media advert stated that...
ASA Guidance on Environmental Claims

CMA Investigation into Green Claims

On 26 January 2023, the Competition and Markets Authority (CMA) announced a review of claims made on a wide range of fast-moving consumer goods (FMCG) including toiletries and personal care items. The move is an expansion of ongoing work by the CMA into...
ASA Guidance on Environmental Claims

ASA Ruling on Environmental Claims

Following an investigation on environmental claims, the Advertising Standards Agency (ASA) made a ruling against a laundry detergent brand making “green” claims such as: Kinder to planet, reduction of virgin plastic used and efficiency of product performance using...