ASA Ruling on Discrediting and Denigrating Claims

ASA Ruling on Discrediting and Denigrating Claims

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...
ASA Ruling on Discrediting and Denigrating Claims

SAG-CS Opinion on BHT

On 28 September 2023, the Scientific Advisory Group on Consumer Safety (SAG-CS) published its opinion on butylated hydroxytoluene (BHT) in cosmetic products (accessed here).  This assessment comes from a call for data issued by the Office for Product Safety and...
ASA Ruling on Discrediting and Denigrating Claims

ASA Ruling on ‘Free From’ Claims

On 17 May 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a deodorant with misleading ‘aluminium-free’ claims, specifically claiming to be less irritating, less harmful and better performing than deodorant products that...