ASA Ruling on Misleading Health Claims

ASA Ruling on Misleading Health Claims

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...
ASA Ruling on Misleading Health Claims

ASA Ruling on Discrediting and Denigrating Claims

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...
ASA Ruling on Misleading Health Claims

SAG-CS Opinion on BHT

On 28 September 2023, the Scientific Advisory Group on Consumer Safety (SAG-CS) published its opinion on butylated hydroxytoluene (BHT) in cosmetic products (accessed here).  This assessment comes from a call for data issued by the Office for Product Safety and...