ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

CMA Investigation into Green Claims

by | Feb 20, 2023 | UK

On 26 January 2023, the Competition and Markets Authority (CMA) announced a review of claims made on a wide range of fast-moving consumer goods (FMCG) including toiletries and personal care items. The move is an expansion of ongoing work by the CMA into...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on Misleading Teeth Whitening Advert

by | Jan 22, 2023 | UK

On 21st December 2022, the Advertising Standards Authority (ASA) upheld a ruling against an online advertisement for a tooth whitening product which did not provide substantiation for claims to effectively “whiten teeth within minutes”. The retailer did not respond to...