CMA Investigation into Green Claims

CMA Investigation into Green Claims

On 26 January 2023, the Competition and Markets Authority (CMA) announced a review of claims made on a wide range of fast-moving consumer goods (FMCG) including toiletries and personal care items. The move is an expansion of ongoing work by the CMA into...
CMA Investigation into Green Claims

ASA Ruling on Misleading Teeth Whitening Advert

On 21st December 2022, the Advertising Standards Authority (ASA) upheld a ruling against an online advertisement for a tooth whitening product which did not provide substantiation for claims to effectively “whiten teeth within minutes”. The retailer did not respond to...