ASA’s recent ruling on a medicinal claim

ASA’s recent ruling on a medicinal claim

An ad was recently ruled as unacceptable by the ASA. This ad featured many medicinal claims which users may understand to be a solution for problems such as insomnia and menopause. The ASA has taken the advertisement down and advised that future products must not...
ASA’s recent ruling on a medicinal claim

ASA Ruling on PPD-free Claims

On 12th February 2025, and after a compliant filed by the Cosmetic, Toiletry and Perfumery Association (CTPA), the Advertising Standards Authority (ASA) ruled against a cosmetic company for making ‘PPD-Free’ claims on a product containing para-toluenediamine (PTD)....
ASA’s recent ruling on a medicinal claim

ASA Ruling on Misleading Health Claims

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...
ASA’s recent ruling on a medicinal claim

ASA Ruling on Discrediting and Denigrating Claims

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...