ASA action on misleading environmental claims

ASA action on misleading environmental claims

The UK Advertising Standards Authority (ASA) ruled that environmental claims on certain nappy and baby wipe products were misleading. Terms such as “kinder to our planet,” “eco,” “sustainable,” and “biodegradable” lacked sufficient evidence or clear explanation,...
ASA action on misleading environmental claims

ASA’s recent ruling on a medicinal claim

An ad was recently ruled as unacceptable by the ASA. This ad featured many medicinal claims which users may understand to be a solution for problems such as insomnia and menopause. The ASA has taken the advertisement down and advised that future products must not...
ASA action on misleading environmental claims

ASA Ruling on PPD-free Claims

On 12th February 2025, and after a compliant filed by the Cosmetic, Toiletry and Perfumery Association (CTPA), the Advertising Standards Authority (ASA) ruled against a cosmetic company for making ‘PPD-Free’ claims on a product containing para-toluenediamine (PTD)....
ASA action on misleading environmental claims

ASA Ruling on Misleading Health Claims

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...