ASA Ruling on Misleading Health Claims

ASA Ruling on Misleading Health Claims

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...
ASA Ruling on Misleading Health Claims

ASA Ruling on Discrediting and Denigrating Claims

On 19 June 2024, the Advertising Standards Authority (ASA) upheld a ruling against social media adverts featuring a fictional product that implied the brand was better and more sustainable than an identifiable competitor. The ASA considered that the purpose of the...
ASA Ruling on Misleading Health Claims

ASA Ruling on Irresponsible Advertising

On 20 December 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertising on social media that was challenged as to whether the messaging was socially responsible (full details of the ruling can be found here). The CAP Code...
ASA Ruling on Misleading Health Claims

ASA Rulings on Cosmetic Claims

ASA Ruling Supporting Titanium Dioxide ASA upheld ruling against an advert for toothpaste denigrating titanium dioxide as a cosmetic ingredient. On 15 November 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a toothpaste with...