ASA’s recent ruling on a medicinal claim

ASA’s recent ruling on a medicinal claim

An ad was recently ruled as unacceptable by the ASA. This ad featured many medicinal claims which users may understand to be a solution for problems such as insomnia and menopause. The ASA has taken the advertisement down and advised that future products must not...
ASA’s recent ruling on a medicinal claim

ASA Ruling on Misleading Health Claims

On 24 July 2024, the Advertising Standards Authority (ASA) upheld a ruling against a cosmetic brand promoting the use of a deodorant and featured a woman who stated she was a breast cancer survivor. The ad was reported to the ASA due to the perception that the advert...