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ASA Ruling on Environmental Claims for Wipes – Upheld ruling on biodegradable wipe claims

ASA Ruling on Environmental Claims for Wipes – Upheld ruling on biodegradable wipe claims

by delphic-admin | Nov 6, 2022 | UK

On 19 October 2022, the ASA upheld a ruling investigating environmental claims made by a baby wipe brand. Claims such as: 100% degradable resulting in wipes breaking down quickly when disposed of“Being biodegradable is important to us as it means today’s mess won’t be...

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