ASA Ruling on Misleading Clinically Proven Claim

ASA Ruling on Misleading Clinically Proven Claim

Summary: On 29 April, the Advertising Standards Authority (ASA) ruled that a skin serum’s claim to be “clinically proven” to make users look up to five years younger was misleading, finding the studies relied on were subjective, poorly controlled and not...
ASA Ruling on Misleading Clinically Proven Claim

ASA Ruling on Misleading Clinically Proven Claim

Summary: The Advertising Standards Authority (ASA) recently banned a skin serum advertisement for claiming “clinically proven” results after finding its supporting study flawed. The regulator ruled that the trial’s small sample size, subjective reporting,...