ASA action on misleading environmental claims

ASA action on misleading environmental claims

The UK Advertising Standards Authority (ASA) ruled that environmental claims on certain nappy and baby wipe products were misleading. Terms such as “kinder to our planet,” “eco,” “sustainable,” and “biodegradable” lacked sufficient evidence or clear explanation,...
ASA action on misleading environmental claims

ASA Ruling on PPD-free Claims

On 12th February 2025, and after a compliant filed by the Cosmetic, Toiletry and Perfumery Association (CTPA), the Advertising Standards Authority (ASA) ruled against a cosmetic company for making ‘PPD-Free’ claims on a product containing para-toluenediamine (PTD)....
ASA action on misleading environmental claims

ASA Ruling on Misleading Teeth Whitening Advert

On 21st December 2022, the Advertising Standards Authority (ASA) upheld a ruling against an online advertisement for a tooth whitening product which did not provide substantiation for claims to effectively “whiten teeth within minutes”. The retailer did not respond to...