ASA action on misleading environmental claims

ASA action on misleading environmental claims

The UK Advertising Standards Authority (ASA) ruled that environmental claims on certain nappy and baby wipe products were misleading. Terms such as “kinder to our planet,” “eco,” “sustainable,” and “biodegradable” lacked sufficient evidence or clear explanation,...
ASA action on misleading environmental claims

New Statutory Instrument published – UK

On 9th of February 2026, the Office for Product Safety and Standards (OPSS) published a new Statutory Instrument updating the UK Cosmetics Regulation. The amendment adds nitrous oxide, ozone, N,N’-methylenediacrylamide, and certain forms of silver to Annex II...
ASA action on misleading environmental claims

Plastic containing wet wipes ban in Scotland

On 10th of February 2026, Scotland adopted a ban on plastic-containing wet wipes, defined as pre-wetted non-woven fabric products, which can also include items such as sheet face masks. Wet wipes used for medicinal or treatment purposes are exempt. The regulation will...