ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on Irresponsible Advertising

On 20 December 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertising on social media that was challenged as to whether the messaging was socially responsible (full details of the ruling can be found here). The CAP Code...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Rulings on Cosmetic Claims

ASA Ruling Supporting Titanium Dioxide ASA upheld ruling against an advert for toothpaste denigrating titanium dioxide as a cosmetic ingredient. On 15 November 2023, the Advertising Standards Authority (ASA) upheld a ruling against advertisements for a toothpaste with...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Guidance on Environmental Claims

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...
ASA Ruling on Misleading and Unsubstantiated Claims – Upheld

ASA Ruling on CBD Skincare

On 26 April 2023, the Advertising Standards Authority (ASA) upheld a ruling against social media and website advertisements for a CBD skincare range that made both explicit and implicit medicinal claims for an unlicensed product. The social media advert stated that...