ASA action on misleading environmental claims

ASA action on misleading environmental claims

The UK Advertising Standards Authority (ASA) ruled that environmental claims on certain nappy and baby wipe products were misleading. Terms such as “kinder to our planet,” “eco,” “sustainable,” and “biodegradable” lacked sufficient evidence or clear explanation,...
ASA action on misleading environmental claims

ASA Guidance on Environmental Claims

On 23 June 2023, the Advertising Standards Authority (ASA) published an updated version of its guidance on misleading environmental claims and social responsibility. The guidance can be accessed here. The guidance is intended to help marketers interpret advertising...